Is AI Ruining Your SEO? What Every Law Firm Owner Needs to Know with Kevin Daisey (Ep. 88)

Is AI Ruining Your SEO? Essential Tips for Law Firm Owners

In the ever-evolving digital landscape, your law firm’s online presence can make or break your business. As we navigate through 2024 and beyond, the role of AI in SEO is becoming increasingly prominent—and perilous. On this episode of The Lawyer Millionaire Podcast, host Darren Wurz and guest Kevin Daisey delve into the critical aspects of maintaining a strong digital presence for law firms while avoiding the pitfalls of AI-generated content.

Why User Experience Matters

Kevin Daisey, founder of Array Digital, underscores the importance of creating a user-friendly web presence tailored for legal practices. Potential clients are increasingly discerning, and elements such as custom testimonials, lawyer videos, and targeted branding can significantly influence their decision-making process. Focusing on these elements not only improves user experience but also builds trust and comfort.

Niche Down to Stand Out

Kevin emphasizes the value of targeting specific demographics to differentiate legal practices. Whether it’s divorce services specifically tailored for men or women, or other specialized areas, a niche approach helps law firms become more relatable and trustworthy to prospective clients.

The Unyielding Importance of Content Marketing

Despite the fast-paced changes in digital marketing, content remains king. Kevin advises law firms to maintain a consistent content marketing strategy. Genuine, expertly crafted content is highly valued by Google, particularly for complex decisions such as divorce or estate planning. Law firms should regularly update blogs, videos, and articles across multiple platforms like YouTube, Reddit, Quora, and LinkedIn to broaden their reach and establish themselves as thought leaders.

The Risk of AI-Generated Content

While AI tools can be tempting for generating content quickly, Kevin warns against relying on them without substantial human oversight. Google’s updates now prioritize helpful, unique content that genuinely reflects a brand’s voice. Websites that rely heavily on AI-generated content risk being penalized or even de-indexed. A case in point: a client who experienced a severe business decline due to over-reliance on AI content.

Navigating Google’s Algorithm Updates

Google’s focus on helpful content and reduced spam means law firms must ensure their content is unique and valuable. Kevin advises that while AI can assist in content creation, heavy revision by humans is necessary to preserve the personal touch and properly convey the firm’s brand voice. Including video content can also improve search visibility.

Balancing Organic SEO and Paid Strategies

In line with Google’s evolving ad offerings, Kevin discusses the importance of balancing organic SEO strategies with paid advertising. Aside from optimizing for search engines, law firms should invest in Local Service Ads (LSAs) and other PPC strategies to capture clients actively searching for legal services. This holistic approach ensures a stronger digital presence and maximizes client acquisition.

Kevin Daisy’s Journey in Digital Marketing

Kevin shares his journey from civil engineering and computer-aided drafting to becoming a digital marketing expert. In 2006, he founded a digital marketing company focused on serving varied clients but later specialized in law firms, resulting in significant growth. Today, Kevin leads a team of 55 employees across three brand agencies.

Final Thoughts: A Comprehensive Business Growth Plan

Kevin emphasizes the need for law firms to adopt a comprehensive business growth plan that extends beyond marketing to include operations, client retention, and financial strategy.

Resources:

Connect with Kevin Daisey:

Linkedin: Kevin Daisey
Instagram: array.digital
Youtube: Array Digital
Website: Array Digital
Podcast: The Managing Partners Podcast

Transcript:

Intro [00:00:02]:
We are on a mission to help lawyers and law firm owners maximize wealth and achieve financial independence. Welcome to the Lawyer Millionaire with Darren Wirtz from Wirtz Financial Services.

Darren Wurz [00:00:15]:
Could AI tools be quietly destroying your law firm’s SEO strategy? Welcome to the Lawyer Millionaire where we help ambitious law firm owners expand their businesses, maximize their profits, and grow their wealth. In today’s fast paced digital world, it’s easy to feel overwhelmed when it comes to marketing your practice online. With AI on the rise, many firms are unknowingly falling into SEO traps that could hurt their visibility instead of helping it. Joining us today is Kevin Daisey, founder of Array Digital and host of the Managing Partners podcast. Kevin is an expert in helping law firms leverage digital marketing strategies to grow their practices. And today he’ll share how you can avoid some common SEO mistakes, especially the ones AI can cause.

Darren Wurz [00:01:09]:
All right, Kevin, I’m so excited that you’re here today because we want to talk all things digital marketing for law firms and really get some great insights as we come into 2025. And as we know, things are always changing. So let’s get the latest scoop and why don’t we start off with digital presence? What would you say in today’s landscape? Maybe it’s changed, I don’t know. For today, as we think about the year coming up, what are the key components, like top three to having a strong digital presence for a law firm?

Kevin Daisey [00:01:45]:
Well, just throw me a hardball there. So thanks for having me on the show. I appreciate it and happy to share as much as I can can today with anyone listening. Lawyers. So yeah, my firm, we’ll talk more about it. But you know, do we do marketing, digital marketing for law firms around the country and help them build their, their firms with what we can do here, Things are always changing, right? Obviously, AI is a big topic of discussion these days. And when you’re thinking about your presence online, your digital presence, you know, really things you need to consider and some of us not as cutting edge. I would say before you get a name or build a bigger presence or broadcast yourself everywhere, you got to go, some of the basics, you know, your reputation, right? What are people saying about you, your brand? Are you on message? So I think as you know, starting from the beginning real quick, I would say are you focused on running a good company in a good firm and that when someone calls, you answer and you can take care of their needs and kind of what’s that client experience like? You know, a lot of people want to jump right to wanting all the leads and More calls.

Kevin Daisy [00:03:12]:
But I think, you know, you got to take time to focus on, okay, what are we about? What’s our ideal client? Are we niched and focused or are we kind of a general practice firm but really taking time to figure that out so that we, you know, when you’re talking messaging content on your website, whatever, that you’re resonating with that person and you’re focused on that kind of client and then you want to definitely make sure you’re taken care of your reviews on Google business profiles, making sure that that thing’s tip top shape and taken care of, you know, that’s more on the organic side, if you will. And so organic SEO is still a big part of, you know, of strategy for sure. But of course if you look at Google, they’ve made it way more products that they’re selling. So you got your local service ads, you have four, you know, pay per click spots now and then even a paid spot in the local listings, the Maps, there’s a paid spot you can get in there plus three below that. And then you have your traditional organic SEO results past that. So you have to have paid strategies from a digital perspective these days.

Darren Wurz [00:04:32]:
Okay.

Kevin Daisey [00:04:33]:
So, and I love when clients are like, yeah, I just want to do organic, I just want to do SEO and content. Like we, we love that. But at the end of the day, you’re missing out on opportunities if you only do that. So I think, you know, having a well rounded strategy focus on some paid LSAs can work for some. And I’ll leave that caveat because I’ve seen a lot of clients where they, they just won’t work because they’re saturated. Google’s limiting who can get into it at this point. Unless you have very large budgets.

Darren Wurz [00:05:06]:
Yeah.

Kevin Daisy [00:05:07]:
Depending on what your practice area is and your, your location. But you know, I just think you need to look at all those different opportunities and have a, a well rounded strategy for search. And you know, that’s really what we focus on, is the bottom of the funnel. So it’s, hey, you know, Darren, you’re like, I have a need for a lawyer, criminal case or a personal injury case. Like you’re, you’re, you know, you need it, you’re searching for it. Yeah, we like to focus there first and then work your way up. So if you’re thinking about a digital strategy, like, hey, how do I get someone that’s needing me now? And then I’ll start to worry about maybe they’re in market, but I’m not really sure. So let’s let’s try to get in front of them and then to go the higher than that.

Kevin Daisey [00:05:55]:
Hey, I just want brand awareness, billboards, radio, tv, social media ads to get to the masses in my market so they know who I am. But don’t start, don’t start there. Right?

Darren Wurz [00:06:10]:
Yeah, I love that because I feel like so many times we start backwards or law firm owners start backwards. It’s like, you know, and we deal with this with business planning. We want to grow. Let’s get more clients. Well, you know, back up before we do that. Let’s get clear about what the business is, who exactly we want to serve and really nail who that ideal client is.

Kevin Daisey [00:06:34]:
Yeah.

Darren Wurz [00:06:34]:
So attracting that person, that ideal client that’s in the moment looking for you. What are some things you need to think about?

Kevin Daisey [00:06:47]:
Sure. I think one just use understanding, you know, the habits of people. Right. So if you say you’re in Orlando, Florida, whatever, and you’re a personal injury for, we’ll do criminal offense, actually. So you’re in Orlando, you get a dui. And you know, pretty, you know, once you’re out of jail or whatever happens, there’s a pretty short amount of time where you’re gonna go, okay, I need to, I need to figure out this bad situation.

Darren Wurz [00:07:19]:
Yeah.

Kevin Daisey [00:07:19]:
And it’s pretty time sensitive.

Darren Wurz [00:07:22]:
You gotta move.

Kevin Daisey [00:07:23]:
Yeah. And so, you know, I think if lawyers, if you just think about the habits of people, not as lawyers, because you speak your own lingo and you taught technical terms and, and use words that the general public might not use. So step back, ask your friends, ask your family, hey, if you were to get a dui, what would you think to do first? What would you search for? And then start to really, you know, pull that back and say, okay, do we show up? Or if you would ask for a referral, that’s going to be a possibility. Hey, who do I know that maybe could refer me to someone, to a lawyer, as if it’s a DUI or a criminal defense. You might not ask your friends. You’re not going to post on Facebook, hey, guys, I just got thrown in jail. Who do you know that can help me out? So someone’s not going to do that.

Darren Wurz [00:08:16]:
Yeah.

Kevin Daisey [00:08:16]:
And so they’re going to go to their own method of either asking very close family that they trust, or they’re going to go search themselves and try to handle the situation themselves discreetly.

Darren Wurz [00:08:28]:
Yeah.

Kevin Daisey [00:08:29]:
And so if they’re going to search for it, which is a pretty big percent of people are going to search on their phone Right. In the situation, or maybe on their desktop if they get home. But. And so just kind of thinking that through and going, okay, what are the things I need in place to make for someone to make that buying decision or that first contact? Think about yourself. Right. Do I need to see reviews from other people that have been in situations like mine? Probably. Does the website need to clearly show the expertise in my situation? Right. So if I go to your law firm website and it’s like, hey, we do everything for everyone.

Kevin Daisey [00:09:12]:
And I’m like, I got to go find. Or. Or is it a good user experience where I got a DUI. I landed on the DUI page. They have tons of reviews, custom testimonials from people that had the same situation video. I can hear the lawyer talk. I go, man, that guy looks like he could represent me. Or that girl could, you know, looks like they can handle themselves well, whatever it is.

Kevin Daisey [00:09:37]:
Right?

Darren Wurz [00:09:38]:
Yeah.

Kevin Daisey [00:09:39]:
And that’s true. Your ideal customer. Right. So if. If you’re doing divorce, right. You might do divorce for only men or for only women. That might set you apart. When someone’s looking at the decision to make, if a woman’s trying to get a divorce and you’re like a woman going, hey, we only help women in the worst situations.

Kevin Daisey [00:10:01]:
That might be what sells it for them. So I think back to, like, spending time on your brand, your positioning, and then what pieces that have to have to be in place for people to make that buying decision, to make that contact. No one wants to talk to a lawyer. They feel uncomfortable. They feel like maybe they’re taking advantage of or they’re going to get billed before they even hire them. Right? Yeah, you gotta think about that.

Darren Wurz [00:10:32]:
I love that. And really getting really targeted on who you’re focusing on. Because then when they come across your website, it’s like, oh, well, they really are speaking my language specifically. I think that’s great advice. I really love that.

Kevin Daisey [00:10:49]:
Yeah, that’s. Again, if you’re general practice, you can still do that and have tons of different areas. And I love the stories of lawyers because they don’t start as general practice. They started helping them with this, and then their clients needed this, and so it makes sense. But to an outsider, that’s like, oh, this firm’s been around for 100 years and they do everything under the sun. Wouldn’t start that way. They did good work and they deserve to be bigger and helping people do more stuff. It makes sense.

Kevin Daisey [00:11:20]:
But a person, a general public person, doesn’t think that way. They’re like, oh, this is a massive firm that probably doesn’t really do what I need. So you have to make it appear, you know, that way. So.

Darren Wurz [00:11:35]:
And you mentioned some key things, having a website or a video of you as the attorney or some, some of your attorneys speaking on that page. I think that’s, that’s really powerful. What about content marketing? Is content marketing still a thing that we need to be doing? What does content marketing look like in 2025?

Kevin Daisey [00:11:56]:
That’s a great question. Yes. So I just got back from like two different conferences. We already got to another one. Lots of SEO talks and content. Content is still huge and it’s still a big part of what we do. So really, if you go to Google, let’s stick with Google. We’re digital marketers, so Google’s going to win most of it.

Kevin Daisey [00:12:19]:
But if you’re looking for a question, say your divorce or estate planning, those are not overnight decisions typically. And so you know, you’re, you’re asking questions, whatever. That’s where, where SEO is still a big player is. Google doesn’t put ads there for like, hey, if you ask a question about something specific. So Google still wants, like real content from experts, lawyers that are putting out there the answers to those questions. But you’ll see things like in Google, you’ll see like Reddit posts come up in there. YouTube videos will come at the top now, right?

Darren Wurz [00:13:00]:
Yeah.

Kevin Daisey [00:13:01]:
So that’s all content. So I can put my content on my web page as a blog, a video version of it, which also now is on YouTube, to be found there, which is another search engine. Google pulls the video in the results and links your page to it. You can answer the same kind of things on Reddit and those come up quora on your business listings. I mean, so LinkedIn, you can do articles and newsletters there. All this content is now being circulated and found. And so your firm needs to be that thought leader. Right? And answering the questions that people have.

Kevin Daisey [00:13:42]:
And then on the flip side, it helps if they do come to your website that you’ve answered these questions. Say, hey, here’s if I’m on the estate Planning page, here’s FAQs, right? And you’ve already answered those questions. That’s content that you wrote or had someone like us write. One of the big things out there is don’t use AI to write your content. You can use it to assist. Yeah, you can use it to assist like ideas. Google does not like just straight AI written content. You also have ABA guidelines per state, per practice area.

Kevin Daisey [00:14:22]:
AI is not following those rules. So if you’re trying just to pump content out, just always think it’s quality over quantity when it comes to SEO and content. So don’t just use AI to write it.

Darren Wurz [00:14:41]:
I have been hearing that. I heard that somewhere else. I was curious your take on that. So it’s good to hear that. It’s interesting that Google is able to tell when it’s AI generated content.

Kevin Daisey [00:14:57]:
Well, here’s a big tip on this episode right now. Yeah, everyone’s probably heard this, but Google. The updates that Google just done was called the helpful content update and then the spam update. Well, helpful content is just what it is. Like they want the content to be helpful, meaning if you were to read it, you would actually get some actionable insights and information out of it. But it’s also easy to read and it’s not SEO written like keywords stuffed everywhere. And so Google wants just, hey, we want this content to be real and helpful and unique.

Kevin Daisey [00:15:37]:
And so AI is going to just pull sources from all over the place and cram it together. And then it’s not written in your voice. I think that’s the other big important thing here. I have a law firm in Chicago, family law firm, and they’re like, man, our brand is everything. We love it, we love it, we love it. Beautiful, cool website, different style, modern kind of, you know, take on it. And they’re a client of ours. And I was like, well, everything’s looking great.

Kevin Daisey [00:16:08]:
You’re so excited about all this cool stuff you do and the brand. What about your blog articles? Oh, yeah, we just, those are just generated. I was like, okay, so your brand’s super important. You spend a lot of money to get people to come to your site.

Darren Wurz [00:16:23]:
Yeah.

Kevin Daisey [00:16:24]:
And then they read something that a computer wrote that has zero feeling or, you know, it’s just not even like, you know, it’s nothing there. And it’s definitely not selling you to like work with the firm. It’s. It’s very matter of fact. It’s. It’s just nothing you want to read.

Darren Wurz [00:16:42]:
Interesting. Can it actually hurt you using AI content?

Kevin Daisey [00:16:46]:
Absolutely. So the spam update where Google went out there and found all sites that were using AI or just spammy links or whatever, and they completely de indexed them or they all lost ranking. So we had a client that just became a client, but they had all AI content and they were getting like a blog or two, you know, a week that was being published. And I saved this chart somewhere, but you can see the crawled pages up to the right. Which means there’s new pages being added constantly and their traffic the opposite direction down to nothing.

Darren Wurz [00:17:27]:
Oh, my goodness.

Kevin Daisey [00:17:28]:
This guy went from 50 employees, 16 lawyers or 10 lawyers to himself and like a couple support staff.

Darren Wurz [00:17:36]:
Wow.

Darren Wurz [00:17:38]:
Wow. So just.

Darren Wurz [00:17:40]:
If I have AI content on my website, should I get rid of it?

Kevin Daisey [00:17:44]:
Yes. Okay. Yeah. So you could have a human again. AI can do a lot of heavy lifting for you, but then have just go through and rewrite it yourself, like decide it. Go. You know what, Let me just kind of put this in my own words and again, make it sound as if your client was reading it and then put a video in there so they can watch it. I think the video part, Google’s going to give you credit for a video, so you’re going to higher rank potential.

Kevin Daisey [00:18:15]:
You’ll get found on YouTube, but then they get that personal connection. Imagine if I, you know, imagine if you email me and that was my only communication with you, or you sent me a video, or we got on this call right now where we get to see each other and talk. So again, that’s going to add that comfort. And then Google goes, okay, well, that’s. This page is more helpful because they can also watch a video. You can put audio clips. If you don’t want to make a video, at least Google can say, hey, you can read or listen. That’s more helpful than if you only have one option.

Darren Wurz [00:18:55]:
Yeah, true. Yeah. Wow. Interesting stuff. What are some other things, anything else that’s coming like that we need to be aware of or law firm owners need to be thinking about as we think towards the future of marketing?

Kevin Daisey [00:19:11]:
Well, you know, obviously the big players like, you know, Google, right. They. They’ve been unsuccessful at some things. They have to continue to make revenues, which means advertising is going to be a bigger part. And if you look at, you know, they have AI now, you know, Google Gemini and search results are. Search results are being pulled in by AI and stuff like that. So how do you fit into that? Do you show up in those spots? And again, I’m just talking about Google here. We can get into social and all that kind of stuff, but Google’s gonna make money.

Kevin Daisey [00:19:47]:
And so if you look at, again, the search results, which are where most people are gonna go on Google, Google wants the Google business profile, has the phone number, reviews, information, posting. If they could keep you on Google and you never left to go to your website, that’s what they prefer. So why. Websites are still very important and they play a big part. Google is trying to keep everyone Just, hey, we’re going to give you everything you need right here. So you just need to be on track with what Google is doing and you know, pay attention. They’re telling you what they want. So it’s just a matter of doing the right things.

Darren Wurz [00:20:30]:
Give them what they want.

Kevin Daisey [00:20:32]:
I mean the search is going to change a lot, but they still have to make money, they still have to advertise and there’s still, there’s always. As for now, there’s still going to always be a platform for that and they won’t exist if that’s all they are. So they still need content, they still need, you know, answers that don’t feel paid for. You know what I mean? So. Or they’ll. Interesting.

Darren Wurz [00:20:56]:
Yeah. Even I think ChatGPT is working on their own search engine called Search GPT. There’s a lot of interesting things that will be happening in the coming years.

Kevin Daisey [00:21:09]:
Yeah, we got to pay attention as marketers for sure. But again, if you had CHAT or GPT search or whatever it is, how they making money? Yeah, who gets priority?

Darren Wurz [00:21:23]:
Well, yeah, because they were actually funded. I don’t know if they’re actually like in a state of net profit yet or not. I’ll have to look that one up.

Kevin Daisey [00:21:33]:
I am not sure either.

Darren Wurz [00:21:35]:
Yeah, well, Kevin, why don’t you tell us a little bit about how you got into this in doing marketing for law firms. Give us a little bit of your personal background.

Kevin Daisey [00:21:46]:
Oh yeah, sure. Love to. Yeah, we were chatting a little bit backstage. Yeah, yeah, I went into, I came from a really small town, went into what I thought was a good way to start a career into like civil engineering. I don’t want to be an architect. I went to school for computer aided drafting. So like drawing plans and stuff like that. And so only got my associate’s degree, went right into the workforce at like 21, 22 and been a big corporation.

Kevin Daisey [00:22:19]:
I always like to design stuff and build websites and stuff as a hobby. And so I met some business owners along the way. It’s like a local organization like oh Kevin, you should come to one of our board meetings. I’m like, I don’t even know what this is. And so I started meeting some business owners and some bright people and started to see that hey, I could build websites, I could do this stuff. And there’s people that are looking for this kind of work. This is back in 2005, 2006.

Darren Wurz [00:22:54]
Oh wow.

Kevin Daisey [00:22:55]:
Yeah, so I got the bug and just no savings, no money, no plan, just was like Checked out. It was like, all right, I’m gonna, I’m gonna quit and I’m gonna start my own website design company.

Darren Wurz [00:23:12]:
Yeah.

Kevin Daisey [00:23:12]:
And so I did that about mid year in 2006 and I think I made 10 grand that next year, which was not good. And but then I, you know, made 35 grand, 60 some grand, 90 some grand the neck the years and just hitting the streets locally.

Darren Wurz [00:23:36]:
Okay.

Kevin Daisey [00:23:37]:
Being the website guy. And so I was doing websites and SEO and, and digital marketing, if you will, for anyone that was looking for it at the time. And I had a few lawyers, a few lawyers that were clients of mine, not by design, because I worked for anybody, like, you know, realtors, pizza shop, H Vac company, you know, anybody. And so I just spent a lot of time getting good at networking and showing up to events and joining boards and helping out in the community. And it’s led to. It led to a lot of business. And so fast forward to not bored a heck of everybody here getting with a group of entrepreneurs and agency owners like, hey, you gotta focus. You know what I was talking about? You got a niche like because I, I wasn’t growing, I was stuck.

Kevin Daisey [00:24:31]:
It was like half a million dollars a year or less just every year, like stuck, Suck, suck, suck stuck. And we didn’t have recurring revenue. It was just like a more of a project kind of model that we had. And I just didn’t know what I didn’t know. And so, right, yeah, 2017, we niched. We rebranded to this, to this name Urbrad Digital and we chose to work with lawyers.

Darren Wurz [00:24:57]:
So I love it. I have almost the same exact story. You know, starting out working with everybody and learning from other like business people that I needed to have a well defined target market and then kind of accidentally coming into the law firm owner space and then just running with it, but and making 10,000. I think my first year I made like 6,000 or something like that.

Kevin Daisey [00:25:32]:
I did better than you. All right, all right.

Darren Wurz [00:25:36]:
I told. I love the hustle. I respect the hustle a lot. Really good stuff. Well, Kevin, if folks want to get in touch with you and learn more, where should they go? And you also have a podcast, the managing partners podcast. Tell us a little bit about that as well.

Kevin Daisey [00:25:54]:
Yeah, well, I’ll wrap up the last part real quick. So just kind of give you a perspective. 55 employees now, so, you know, and three actual brand agencies that focus on different niche areas. So we’ve really scaled this whole thing with what I was saying earlier. If you focus, you know, you can scale your law firm, you can work into other areas and, you know, it’s been very successful for us. So yeah, my podcast is the Managing partners podcast, about 350 law firm owners and experts like yourself. And we, we talk about exactly what we’re talking about here, but we break down kind of each piece. So culture, sales intake, client experience, branding, marketing, all processes, you know, everything.

Kevin Daisy [00:26:48]:
So we, the show’s all about running a effective law firm, taking care of your clients and, you know, building hopefully a legacy for you and your family. So awesome. The Managing Partners podcast. You can Google it, if you’re out there and you want to be on it, reach out. Love to have good folks with great stories or, you know, things you can share on the show.

Darren Wurz [00:27:14]:
Yeah, absolutely. Well, Kevin, it’s been a pleasure having you. Thanks so much for joining us today.

Kevin Daisey [00:27:19]:
Absolutely. No, thank you so much. I love what you’re doing and everyone just get out there and do good work.

Darren Wurz [00:27:26]:
And write your own content.

Kevin Daisey [00:27:28]:
Write your or hire someone like Array Digital. We’ll do it for you.

Darren Wurz [00:27:34]:
Very good. All right, see you, Kevin.

Darren Wurz [00:27:36]:
Kevin, thank you so much for joining us today and sharing your insights on how law firm owners can better manage their digital marketing and avoid those sneaky SEO pitfalls. If you want to learn more about Kevin, you can check him out at Array Digital and listen to the Managing Partners podcast. We’ll have all the links in the show notes, so be sure to take a look now. One big takeaway from today’s conversation is that while AI can be a powerful tool, it can also backfire on your SEO if you’re not careful. The key is to stay informed, proactive, and make sure you’re not relying on shortcuts that could cost your firm clients in the long run. Growing your law firm, though, is about so much more than marketing. It’s about having a solid business growth plan that encompasses all areas from operations to client retention, financial strategy, and yes, marketing too. Our business growth planning services can help you get clear on your vision, streamline your operations and maximize your profitability.

Darren Wurz [00:28:40]:
If you want help building a practice that’s not only successful today, but also positioned for long term growth, we’re here, ready to take action. Schedule a one on one with me using the calendar link in the show notes and I’ll share with you the five secrets of elite law firm growth. This has been the Lawyer Millionaire podcast. I’m your host, Darren Wurz, here to help you expand your business, maximize your profits and grow your wealth. Thank you so much for listening. Come back and join me next time.

Outro [00:29:18]:
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